Sales promotion can be used to pursue important sales objectives. The increasing use of sales promotion in marketing programs is more than a passing fad. It is a fundamental change in strategic decisions about how companies market their products and services. But sales promotion has certain problems. The value of this increased emphasis on sales promotion has been … [Read more...] about 21 Key Limitations of Sales Promotion (With Examples)
importance of sales promotion
15 Importance of Sales Promotion to Producers (Explained)
The importance of sales promotion cannot be underestimated. It is an important component of the marketing program. The producers can have a number of advantages through operating sales promotion plans. It can be a specific tool for the sales promotion strategy. Importance of Sales Promotion to Producers Following are the advantages or importance of sales promotion … [Read more...] about 15 Importance of Sales Promotion to Producers (Explained)
15 Role and Nature of Sales Promotion (With Example)
Sales promotion comprises that range of techniques used to attain sales/marketing objectives in a cost-effective manner bu adding value to a product or services either to intermediaries or end-users, normally but not exclusively within a defined time period. Sales promotion gives new energy to selling efforts. It is also emerging as a global force. Role and Nature of … [Read more...] about 15 Role and Nature of Sales Promotion (With Example)
10 Importance of Salesmanship to Consumers (Explained with Examples)
The consumer gets maximum advantages through salesmanship. It helps them in making the right buying decisions and the proper choice of products that they wish to buy. The salesman is necessarily a friend and guide of the customers. Consumers want to work with salesman who is aware of the fast-moving business environment and is able to offer up to date advice. Importance … [Read more...] about 10 Importance of Salesmanship to Consumers (Explained with Examples)