Physical distribution management is concerned with transportation, materials handling, packaging, warehousing (and locations of depots), inventory policy, stock control, and order processing. Physical distribution has become an important function of sales and marketing in this industrial age. Need and Importance of Physical Distribution The importance of this function … [Read more...] about What are the Importance of Physical Distribution System?
Marketing and Sales
Marketing and sales depend largely on the means of transport. Transportation helps in marketing functions by creating place utility. It also helps in manufacturing activities. Thus, transportation is a productive function. Transportation is products in motion. It is moving a product from where it is made to where it is purchased and used. Role and Functions of … [Read more...] about 18 Key Functions of Transportation in Marketing and Sales
One of the most important public relations function is damage control. Corporate and brand images can be easily damaged by negative publicity. Strong images, which took years to build, maybe destroyed in just a few months or even weeks. Not all negative press is generated by the media. Sometimes negative publicity comes from word fo mouth communication from one customer … [Read more...] about Top 11 Brand Image Damage Control Strategies
Public relations practice is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics. The key publics addressed in public relations are media, employees, the financial community, government, and the general public. Programs Operated Under Public Relations of Firm Hence, the following programs … [Read more...] about 11 Programs Operated Under Public Relations of a Firm
Public relations is two-way communication. The inflow of information and feedback is just as valuable in public relations as the outflow of information. In market advertising and public relations work together but both have different benefits. Advertising is the nonpersonal communication of marketing-related information to a target audience, usually paid for by the … [Read more...] about 13 Key Difference Between Public Relations and Advertising