Marketing communication serves as the lifeblood of any business’s success, playing a pivotal role in conveying messages, building brand identity, and driving customer engagement. However, … 15 Barriers to Effective Marketing Communication: How to Overcome ThemRead more
Marketing and Sales
Marketing is the process of discovering, and translating consumer needs and wants into product and service specification, creating demand for those products and services and then, in turn, expanding this demand.
The company has specific products or services and—and it’s up to Sales to sell those things.
The are several products which have good sales and high profits, but they have an adverse impact on the larger welfare of society and mankind.
For example, baby milk powder, hard drugs, cigarettes, and alcohol, etc. have good marketing prospects, but they use it not in the interests of consumers.
Therefore, when unwholesome demand exists, a suitable strategy is needed to destroy the demand.
17 Objectives of Marketing Communication: Explained
Effective marketing communication plays a pivotal role in achieving organizational goals and maintaining a competitive edge. Marketing communication serves as the bridge between a company … 17 Objectives of Marketing Communication: ExplainedRead more
18 Important Elements of Marketing Communication Mix
Marketing is a dynamic field that constantly evolves to adapt to the changing needs and preferences of consumers. In today’s digital age, effective marketing communication … 18 Important Elements of Marketing Communication MixRead more
15 Key Factors Causing New Product Failures – A Comprehensive Guide
Launching a new product in the market can be an exciting venture for any business, offering the promise of increased revenue, market share, and brand … 15 Key Factors Causing New Product Failures – A Comprehensive GuideRead more
15 Factors Leading to the Success of the Diffusion Process in Marketing
The world of marketing is constantly evolving, with businesses continually seeking innovative ways to introduce and promote their products or services to the market. One … 15 Factors Leading to the Success of the Diffusion Process in MarketingRead more
30 Benefits of Adopting Green Marketing for Business
In a world increasingly conscious of environmental concerns, businesses are pivoting towards green marketing as a strategic approach to not only meet consumer demands but … 30 Benefits of Adopting Green Marketing for BusinessRead more