Why are companies spending more money on sales promotion? Several factors have contributed to the rapid growth of sales promotion. Sales promotion is the use of incentive techniques that create a perception of greater value among consumers, the trade and business buyers. Factors Responsible for Rapid Growth of Sales Promotion There are factors responsible for rapid … [Read more...] about 16 Factors Responsible for Rapid Growth of Sales Promotion (Explained)
Marketing and Sales
28 Important Functions of Sales Promotion (With Examples)
Sales promotion is the direct inducement or incentive to the salesforce, the distributor, or the consumer, with the primary functions of creating an immediate sale. Functions of Sales promotion vary widely. To help ensure the proper application of sales promotion, Specific functions must be set. Functions of Sales Promotion These functions and objectives of sales … [Read more...] about 28 Important Functions of Sales Promotion (With Examples)
15 Role and Nature of Sales Promotion (With Example)
Sales promotion comprises that range of techniques used to attain sales/marketing objectives in a cost-effective manner bu adding value to a product or services either to intermediaries or end-users, normally but not exclusively within a defined time period. Sales promotion gives new energy to selling efforts. It is also emerging as a global force. Role and Nature of … [Read more...] about 15 Role and Nature of Sales Promotion (With Example)
13 Factors Influencing the Designing of Sales Territory (With Examples)
Establishing or designing sales territories is not easy work. It requires proper planning and consideration of various factors. While designing sales territory certain principles must be considered. Once the territories are defined, personal selling resources, as well as other marketing resources, can more easily be allocated, monitored and controlled. Factors … [Read more...] about 13 Factors Influencing the Designing of Sales Territory (With Examples)
16 Key Factors Affecting the Size of Sales Territory (With Examples)
A sales territory is a geographical area containing present and potential customers who can be effectively and economically served by a single salesman, branch dealer or distributor. Factors Affecting the Size of Sales Territory The size of sales territory is affected by many factors. Some of these are discussed below: 1. Nature of the Product The nature of the product … [Read more...] about 16 Key Factors Affecting the Size of Sales Territory (With Examples)