Public relations practice is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics. The key publics addressed in public relations are media, employees, the financial community, government, and the general public. Programs Operated Under Public Relations of Firm Hence, the following programs … [Read more...] about 11 Programs Operated Under Public Relations of a Firm
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13 Key Difference Between Public Relations and Advertising
Public relations is two-way communication. The inflow of information and feedback is just as valuable in public relations as the outflow of information. In market advertising and public relations work together but both have different benefits. Advertising is the nonpersonal communication of marketing-related information to a target audience, usually paid for by the … [Read more...] about 13 Key Difference Between Public Relations and Advertising
18 Role and Importance of Selling in Country Economy
Production and the creative activities in an economy depends on the selling activities. Selling is as basic to our society as metabolism is to live. This sales function is similar to lifeblood in an economy. It is selling through which employment opportunities, income and savings, and investment are generated. Selling plays an important role in our economy, and it has … [Read more...] about 18 Role and Importance of Selling in Country Economy
14 Key Features of Selling in Marketing
Selling comprises all those personal and impersonal activities involved in finding, securing and developing a demand for a given product or service, and consuming the sale of it. Selling is the heart of the business. Also, it is informing and persuading a market about a product or service. It is a function of promotion. What are the Characteristics of Modern … [Read more...] about 14 Key Features of Selling in Marketing
16 Increasing Impacts of Consumer Orientation in Advertising
The Impact of consumer orientation on advertising has been vigorous. The demand for more complete and reliable information is one of the main objectives of the consumer movement. The movement to augment the power of buyers versus that of sellers in the marketing system. He continues consumerism has found advertising to be a prime object of attention because advertising … [Read more...] about 16 Increasing Impacts of Consumer Orientation in Advertising
