Marketing and Sales

Marketing is the process of discovering, and translating consumer needs and wants into product and service specification, creating demand for those products and services and then, in turn, expanding this demand.

The company has specific products or services and—and it’s up to Sales to sell those things.

The are several products which have good sales and high profits, but they have an adverse impact on the larger welfare of society and mankind.

For example, baby milk powder, hard drugs, cigarettes, and alcohol, etc. have good marketing prospects, but they use it not in the interests of consumers.

Therefore, when unwholesome demand exists, a suitable strategy is needed to destroy the demand.