Selling comprises all those personal and impersonal activities involved in finding, securing and developing a demand for a given product or service, and consuming the sale of it. Selling is the heart of the business. Also, it is informing and persuading a market about a product or service. It is a function of promotion. What are the Characteristics of Modern … [Read more...] about 14 Key Features of Selling in Marketing
Marketing and Sales
16 Increasing Impacts of Consumer Orientation in Advertising
The Impact of consumer orientation on advertising has been vigorous. The demand for more complete and reliable information is one of the main objectives of the consumer movement. The movement to augment the power of buyers versus that of sellers in the marketing system. He continues consumerism has found advertising to be a prime object of attention because advertising … [Read more...] about 16 Increasing Impacts of Consumer Orientation in Advertising
16 Advantages and Disadvantages of Online Advertising
One reason why online advertising is growing in popularity is that it offers distinct advantages over other media alternatives. Most notably, advertisers can customize their message over the internet. Online advertising has emerged as a legitimate option for marketers. Advertising on the web is highly concentrated among very few marketers. The big spenders on the web … [Read more...] about 16 Advantages and Disadvantages of Online Advertising
13 Types of Online Advertising Techniques (Explained)
There are several ways for marketers to post advertising messages on the web. Various categories of internet or online advertising are emerging every day. The use of the internet is increasing very fast in marketing and promotional strategies. Technology changes everything. The Internet is a revolution in advertising. Types of Internet Advertising Techniques Online … [Read more...] about 13 Types of Online Advertising Techniques (Explained)
16 Different Types of Body Copy in Advertising
Advertising body copy can be written to go along with various types of creative appeals and executions comparisons, price appeals, demonstrations, humor, dramatizations, and the like. Copywriters choose an advertising copy style that is appropriate for the type of appeal being used and effective for executing the creative strategy and communicating the advertiser's … [Read more...] about 16 Different Types of Body Copy in Advertising
