The newspaper has a powerful selling force. It is the backbone of the advertising campaign. A newspaper contains news, opinions, service information, entertainment messages, and publicity materials. Advertising is one of the best-read features of a newspaper. One survey discloses that people read advertisements with great interest after looking at general and games … [Read more...] about 20 Benefits and Limitations of Newspaper Advertising
Marketing and Sales
8 Benefits and Limitations of Novelties Advertising
Novelties advertising is also known as specialty advertising. It includes useful gifts and items containing promotional messages such as names, trademarks, slogans, or statements of the producer. The main idea behind this advertising is to win the heart of the customers and build goodwill and prestige for the company. There are various books, calendrers, pens, … [Read more...] about 8 Benefits and Limitations of Novelties Advertising
11 Different Types of Outdoor Advertising (With Examples)
Outdoor advertising is the oldest form of advertising. It is seen when people are out of doors. It catches the eyes of passerby. It is mainly meant for moving an audience without any cost their part. The main purpose of the outdoor advertisement is to draw the attention of the public towards the product or services and to supplement other media. The importance of … [Read more...] about 11 Different Types of Outdoor Advertising (With Examples)
9 Different Types of Display Advertising (With Examples)
Display advertising is also known as 'promotional advertising'. It includes the efforts made to increase the sales in and out of the shop. These efforts are hinged around the concept of the display. Display implies arranging something for view or in view. Display advertising demonstrates products directly and tells about the selling points indirectly. Types of … [Read more...] about 9 Different Types of Display Advertising (With Examples)
9 Types of Direct Mail Advertising (With Examples)
Direct mail advertising is designed to "ask for the sale". It is a kind of printed advertising carried on to have direct contact with customers through postal services. It brings personal delivery. It is normally read indoors. It is the oldest medium of advertising. It is the way of sending sales messages directly to the customers through posts, salesmen or dealers, … [Read more...] about 9 Types of Direct Mail Advertising (With Examples)