Display advertising is also known as ‘promotional advertising‘. It includes the efforts made to increase the sales in and out of the shop. These efforts are hinged around the concept of the display.
Display implies arranging something for view or in view.
Display advertising demonstrates products directly and tells about the selling points indirectly.
Types of Display Advertising
Display advertising includes the following types:
1. Window Display
Windows are the face of the shop. If these are nicely arranged, the customers are attracted to enter the shop.
Well displayed windows create a desire to see products and to imagine them, as one’s own.
Windows serve as an introduction of the seller to buyers. They have “at the point of purchase” effect.
They are used as an indicator of the status of the firm.
2. Interior Display
Glass cupboards and sunglass showcases are arranged inside the shop for interior display. It builds the trust of customers.
It creates a buying interest. It makes easier to find and buy products.
It helps to sell allied products. It makes the shop bright and attractive.
3. Instore Commercials
These are audiovisual displays of products shown on TV sets hung from the ceiling, usually over check out counters.
4. Counter Display
It includes cut-outs, posters, display cards, an eye-catching arrangement of goods on the counter.
5. Display Stands and Racks
These display stands can be rotated by the customers.
Neckties are displayed on these stands.
Merchandise racks for many items are placed on the floor.
6. Show Room
Buyers are not satisfied with mere publicity. They want to have a close look at the product.
Hence, the showroom must be highly decorated and must have a good lighting arrangement.
Here, consumers can study the product and its function.
An exhibition is a huge fair where many producers display their products for dealers and consumers.
Exhibitions are organized by groups of producers or trade associations.
They may be local, national or international. Here, the producers can distribute the sales literate and free samples of goods.
Here, consumers can know how the products are manufactured, what ingredients are used and how to operate them.
It provides both an advertisement and a learning ground. It is a ready market to sell the products.
8. Trade Fairs
These are commercial fairs in which producers are invited to display and demonstrate their products.
These are huge and elaborate, and reach retailers as well as individual consumers.
Some producers distribute samples to prospective consumers so that they can test the product.
The idea behind it is that the product ” will sell itself” if once used.
Thus, now you know the different types of display advertising in business.