Creativity is a broad concept, which is required in all spheres. High achievements may be obtained through the entrepreneur in managerial decisions, problem solution and preparing strategy, only by creative ideas.
Not only that, the use of new ideas and a new concept in entrepreneurship is possible only by the creativity of the entrepreneurs.
Characteristics of Creativity
Following are the features or characteristics of creativity:
1. Human Capacity
Creativity is a human capacity, which creates new and unique ideas, concepts and imaginations.
Thereafter, it may be utilized in entrepreneurship and other spheres of life.
2. Study, Thinking
Creativity gives more attention to study, thinking and brainstorming because the entrepreneur feels that before starting work, deep thinking and brainstorming are essential.
3. Combination of New Ideas
Creativity is a combination of new ideas, which affects the feelings of the workers and managers working in the organization, the reason being that if new ideas are not included in the business, that will be impractical.
4. It Maybe Natural or Acquired
The creativity may be either natural or acquired one, since the ideas of the entrepreneur himself are almost new and unique, whereas, for some persons, the ideas are not their own but are obtained by knowledge and experience.
5. Creation of New Methods
In entrepreneurship, creativity is created by new methods, in place of traditional methods of working.
As a result, the latest and scientific methods, techniques and principles may be used.
6. Origin of New Ideas
Creativity creates new ideas.
While establishing enterprises or undertakings, techniques, principles, the solution to the problems and new ideas of the managers and employees are taken into consideration.
7. Pre-Conscious System
The pre-conscious system is an important feature of creativity.
Before starting work by himself or getting the work done by others, consciousness is essential, otherwise, the work cannot be successful.
8. New Results Orientation
The result of creative works in new because it includes new ideas.
This is a Universal and common ability, the use of which is possible for any type of work, the reason being that this is the creative feeling of the persons which is used in all spheres of life, like – Creative drawing, creative writing, and creative ideas, etc.
In this regard, a thinker has written that “Creativity is the activity to make common things strange.”
10. Environment Affiliation
Creativity is closely related to the persons’ social environment.
Besides, it is also closely related to personality.
It has three main elements, like – knowledge, intellectual ability, and tendencies.
Creativity is linked with the original contribution of a person.
Creativity does not include work done as nature.
12. Inner Motivation
Development of creativity is linked with self-inspiration to make a contribution, and not with any techniques or by the demonstrative forces.
13. Brain Activity
Creativity is brain activity and not a concept or a technique.
So, the relationship between creativity and entrepreneurship is like a mother and child bond.
15. Different from Innovations
Creativity is different from innovation, because creativity implies the creation of some new idea, whereas innovation is the ability to convert it into some new commodity, service or production system.
Thus, Now you all know the different characteristics of creativity.