• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Googlesir Logo

Googlesir

  • Home
  • Guest Post
  • Employee Training
  • Marketing and Sales
  • Investment & Earning
  • Managerial Economics
  • Entrepreneurship and Career

15 Main Advantages and Disadvantages of Sales Promotion (Explained)

Last Modified: 25 September, 2019 7 Comments

Sales promotion is an element in competitive age to survive and grow. In this buyer’s market era no business organization can afford to ignore sales promotions. Advertising expenditure can be converted into revenues with the support of sales promotion efforts only.

advantages and disadvantages of sales promotion
advantages and disadvantages of sales promotion

By using sales promotion firm may remain in the memory of the king of the market and ensure their survival.

Advantages of Sales Promotion

Marketeers can reap the following advantages from the implementation of appropriate sales promotion technique:

1. Increase the Sales

Sales promotion helps in increasing sales in a short span of time. It can eliminate idle cycles in some specific goods.

2. Change of Attitude

Promotions offering price deals influence the attitudes of consumers towards buying the brand.

Consumer’s price perception has a significant effect on attitude of the consumer.

Related: Top 7 Powerful Techniques of Inventory Control for Stock Management.

3. Brand Switching

Sales promotions encourage consumers to buy a different brand than the one they bought on earlier occasions.

If the attitude toward the brand has been quite low then a sales promotion is likely to encourage a switch to the promoted brand.

Displays at the point of purchase may induce brand switching.

4. Target Audience

Sales promotion can be targeted on specific groups especially selected retailers and their customers.

A manufacturer may apply area-specific Strategies for sales promotion.

5. Specific Objectives

It can also be targeted to achieve specific objectives, such as increasing repeat purchase or stock clearing.

Sales promotion can permit price discrimination.

6. Indirect Roles

Sales promotion can also be used to achieve other objectives, such as widening distribution or ‘shelf facing’.

Sales promotion may also help in increasing the effectiveness of advertising.

7. Reduced Costs

Due to sales promotions, the demand for product increases and the manufacturer can avail the benefits of Economies of scale.

More purchase on the part of retailers and Consumers, reduce inventory costs of the manufacturer and increase profitability.

Related: 18 Major Advantages and Disadvantages of Supermarkets.

8. Demand Creation for New Products

Many techniques of sales promotion motivate prospects to test new products.

Sales promotion techniques stimulate the desire in consumers to go for promotion product with more quantity. This generates demand for the product.

9. Competitive Advantage

Organisations design new methods to face the competition and remain the winner in the competition.

By having focus on sales promotions the firm analysis market scenario and competitors move and accordingly prepare itself.

It helps the firm to remain competitive.

10. Goodwill

Many sales promotion schemes directly or indirectly increase the Goodwill of a firm in the market due to Innovative sales promotion techniques.

Sales promotion schemes keep name and brand product in the mind of people, which contribute to the Goodwill of the firm.

Related: 31 Factors Affecting the Choice of Distribution Channels (Explained).

11. Prolong Life Cycle

Sales promotion techniques help in increasing the life span of the product during different stages of the product life cycle.

Using sales promotions maturity stage of the product can be prolonged and the firm can generate more and more revenues.

Disadvantages of Sales Promotion

Despite its recent widespread use as an important element of marketing campaigns, the essence of sales promotion is that it is intended as a very short term influence on ‘sales’.

benefits of sales promotion to customers
benefits of sales promotion to customers

It has an insignificant long term effect, but may be used as an additional factor.

Following are the disadvantage of sales promotion:

1. Short Term

The effect of sales promotion is immediate.

There is rarely any lasting to increase in sales when sales promotion discontinued sales become immediately Low.

Heavy use of sales promotion may cause quality image dilution.

Related: Process of Price Determination with Examples (Step by Step).

2. Hidden Costs

In sales promotion efforts many costs, like management/ Salesforce time and effort, do not consider in the direct costs.

These costs reduce the actual benefits.

3. Decrease in Brand Loyalty

Promotions can conflict with the main brand messages, and Confuse the customers as to what the image really is.

Regular customer may have some doubts about quality considerations due to excessive sales promotion.

Related: 18 Reasons and the Importance of Product Innovation (Explained).

4. Price Sensitivity

Sales promotion can persuade users to expect a lower price in the future, and potentially damage ‘quality’.

It is a general tendency among buyers to anticipate more and more price reductions which are not good for long term reputation of the firm.

The disadvantage of sales promotion though maybe the lack of effectiveness. There is the thing that only 16% of the Trade Promotion events were profitable, based on incremental sales of brands distributed through retailer warehouses.

For many promotions, the cost of selling was ‘greater’ than the earning from the selling.

Thus, now you know the advantages and disadvantages of sales promotion.

Share Now:

  • Share
  • WhatsApp
  • Tweet

7 Comments

Reader Interactions

Comments

  1. Tal Lior says

    July 25, 2021 at 8:30 AM

    I agree with every word. Sales promotion has a lot of pitfalls and it turns out the even the biggest eCommerce brands don’t have an organized sales promotion strategy. I’m investigating about sales promotion as my company developed an amazing solution (I’m biased of course but you are welcome to see for yourself) https://www.namogoo.com/platform/intent-based-promotions/
    Intent-Based Promotions offers individualized promotion only to shoppers who need a push and avoid wasting promotions on people who have purchased anyway or people with no intention of buying – thus hurting price sensitivity and the brand’s perceived value. It also knows what is the minimum accurate incentive to offer each shopper. It’s an amazing tool.

    Reply
    • Jennifer theron says

      August 2, 2021 at 2:19 AM

      Thanks

      Reply
  2. Lukhubi says

    June 16, 2022 at 2:55 PM

    the points are easy and simple to understand

    Reply
    • Jennifer theron says

      June 17, 2022 at 2:58 AM

      we happy to serve our best

      Reply
  3. S.kalpans says

    August 11, 2022 at 9:02 AM

    It’s very useful to me thank you so much sor

    Reply
  4. S.kalpans says

    August 11, 2022 at 9:02 AM

    It’s very useful to me thank you so much sir

    Reply
    • Jennifer theron says

      September 3, 2022 at 11:44 AM

      I’m also happy for you

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

More to See

process of forecasting in supply chain management

6 Steps in Process of Forecasting in Supply Chain

opportunities for reduction of physical distribution costs

7 Tips for Reduction of Physical Distribution Costs

factors affecting logistics cost

Top 5 Factors that Affecting Cost of Logistics

duties and responsibilities of logistics manager

Top 10 Duties and Responsibilities of Logistics Manager

impact of lack of coordination on supply chain

7 Impacts of Lack of Coordination on Supply Chain

types of information technologies in supply chain management

10 Types of Information Technologies Used in Supply Chain or Logistics

importance of information technology in supply chain management

7 Key Importance of Information Technology in Supply Chain

E-mail Newsletter

Footer

Search Here

Know Us

  • Home
  • Guest Post
  • Blogs
  • About US
  • Contact Us
  • Privacy Policy

Goals to Achieve

  • Business Finance
  • Learn Management
  • Business Growth
  • Know Entrepreneurship
  • Run SuperMarket
  • Decision Making

© 2023 Copyright - Googlesir.com