The advertising copy is a written and spoken material and text which includes the main body, headlines, subheads and all other printed elements such as pictures, captions, slogans, brand names, trademarks, prices, logo, mascot, advertiser's name or signature. Advertising has to win its audience. The success of advertising copy is highly essential to convey the message to … [Read more...] about 16 Practical Tips for Writing Effective Advertising Copy