Sales policy provides guidelines for sales decision making and action to carry out the marketing functions in accordance with the chosen strategy. Sales policies impact on the functions and operations of the sales department. These policies delineate the guidelines within which the efforts to reach a personal selling objective is made. Importance of Sales … [Read more...] about 8 Major Importance of Sales Policies (With Examples)
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13 Nature and Characteristics of Sales Management (Explained)
Sales management is mainly concerned with the management of salesforce, sales functions and selling activities. But, today the team has taken a broader View By inclusion of many marketing activities and by the integration of all business activities which contribute to the increased sales. Nature and Characteristics of Sales Management Following are nature and features … [Read more...] about 13 Nature and Characteristics of Sales Management (Explained)