Middlemen and salesman are essential links in the chain of distribution. They act between the producers and the consumers. Their existence is justified by the services they render to various groups. The salesforce of a firm tries to sell goods directly and personally. It can be noted that salespeople focus their efforts on prospective customers, thus minimizing wasted … [Read more...] about 7 Importance of Advertising to Salesman and Middleman
Sales Promotion Techniques
8 Major Importance of Sales Policies (With Examples)
Sales policy provides guidelines for sales decision making and action to carry out the marketing functions in accordance with the chosen strategy. Sales policies impact on the functions and operations of the sales department. These policies delineate the guidelines within which the efforts to reach a personal selling objective is made. Importance of Sales … [Read more...] about 8 Major Importance of Sales Policies (With Examples)
12 Need and Importance of Motivating Salesman (Explained)
The motivating salesman is an important aspect of salesforce Management. Sales personnel require additional help to achieve given results. Most salespeople require motivational "help" from management to reach and maintain acceptable performance levels. They require motivation as individuals and as group members. As individuals, they are targets for personalized … [Read more...] about 12 Need and Importance of Motivating Salesman (Explained)
How to Choose Right Sales Promotion Programs (Explained)
In a narrow sense sales promotion programs includes those activities which help in sell products. Sales promotion programs are required to be implemented as an ineffective way to achieve sales targets. The sales department is the revenue-generating department of the organization which provides funds for the expenses of another department. Choose Right Sales Promotion … [Read more...] about How to Choose Right Sales Promotion Programs (Explained)