The task of Logistics or physical distribution is more challenging and complicated in the present marketing scenario. The important topic relating to Logistics or physical distribution may be studied effectively under the following headings: Definitions of Logistics or Physical Distribution Eminent marketing authorities have defined the logistics are under: Physical … [Read more...] about Logistics or Physical Distribution: Definitions, Characteristics, Objectives
physical distribution strategies
Top 9 Advantages of Logistics or Physical Distribution (Explained)
The management of logistics or physical distribution functions as an important instrument for getting success in marketing. Its significance can be understood well from the example of world-famous "McDonald's restaurant chain". This restaurant chain is having its marketing operations in more than hundred countries with about 31000 branches across the world. The Unique … [Read more...] about Top 9 Advantages of Logistics or Physical Distribution (Explained)