To market its products effectively, a suitable distribution channel should be selected by the firm. A number of distribution channels are available. Every type of distribution channel has its relative advantage and disadvantages. Therefore, the marketing company should select the appropriate channel of distribution with very careful consideration of it. Types of … [Read more...] about Top 5 Types of Distribution Channels in Marketing (Explained)
functions of distribution channels
Channels of Distribution: Meaning, Characteristics, Functions (Explained)
The Channels of distribution is the pipeline through which a product flows on its way to the consumers. The manufacturer puts his product into the pipeline or marketing channel and various marketing people move it along to the consumer at the other end of the channel. Marketing channels are the distribution network through which producer's products flow to the … [Read more...] about Channels of Distribution: Meaning, Characteristics, Functions (Explained)