The advertising copy is a written and spoken material and text which includes the main body, headlines, subheads and all other printed elements such as pictures, captions, slogans, brand names, trademarks, prices, logo, mascot, advertiser's name or signature. Advertising has to win its audience. The success of advertising copy is highly essential to convey the message to … [Read more...] about 16 Practical Tips for Writing Effective Advertising Copy
Marketing and Sales
11 Essential Features of Amazing Advertising Appeal
The advertising appeals refer to the approach used to attract the attention of consumers and or to influence their feelings towards the product, service, or cause. Advertising appeals are the motivates of the target consumers to which the advertisements refer. Essential Features of Good Advertising Appeal Any advertising appeal to be very effective should enjoy … [Read more...] about 11 Essential Features of Amazing Advertising Appeal
7 Simple Tactics for Writing Powerful Advertising Copy
An advertisement copy to be successful and effective must possess certain essentials. Ad copy is the process of expressing the value and benefits a brand has to offer via written or verbal descriptions. Writing an Ad copy is very serious work. you have to follow some high level but simple tips for your Ad copy. Tactics for Writing Powerful Advertising Copy The … [Read more...] about 7 Simple Tactics for Writing Powerful Advertising Copy
13 Key Characteristics of Advertising Copy (Explained)
The advertisement copy refers to the reading matter that forms the text of the advertisement, whether the text consists of only one word or many thousand words. An advertising copy is a text expressed in words, sentences, and figures designed to convey the desired message to the target consumers. Key Features of Advertising Copy Following are the key features of the … [Read more...] about 13 Key Characteristics of Advertising Copy (Explained)
13 Benefits and Limitations of Magazine Advertising
Magazines or periodicals issued at varying intervals also constitute a powerful medium of advertising. Magazines are published monthly or quarterly or bi-annually or annually. They contain articles and news of current interest. Magazines enjoy a longer life than newspapers. They are read at leisure hours. Different types of magazines are published for different types … [Read more...] about 13 Benefits and Limitations of Magazine Advertising