A good sales compensation plan must treat all salespeople fairly. Nothing will destroy salespeople’s morale faster than a feeling that their pay is inequitable. Factors … 11 Key Factors Determining the Sales Compensation Plan (Explained)Read more
Marketing and Sales
Marketing is the process of discovering, and translating consumer needs and wants into product and service specification, creating demand for those products and services and then, in turn, expanding this demand.
The company has specific products or services and—and it’s up to Sales to sell those things.
The are several products which have good sales and high profits, but they have an adverse impact on the larger welfare of society and mankind.
For example, baby milk powder, hard drugs, cigarettes, and alcohol, etc. have good marketing prospects, but they use it not in the interests of consumers.
Therefore, when unwholesome demand exists, a suitable strategy is needed to destroy the demand.
18 Requirements of Good Sales Compensation Plan (Explained)
A proper or sound compensation plan has a direct bearing on the productivity, efficiency, and morale of the sales force. Good compensation plan bings sales … 18 Requirements of Good Sales Compensation Plan (Explained)Read more
13 Importance and Objectives of Sales Compensation Plan (Explained)
Sales compensation is one of the key factors in motivating salespersons to achieve the sales and profits objectives of the firm. It retains field salespeople. … 13 Importance and Objectives of Sales Compensation Plan (Explained)Read more
Top 7 Need of Sales Training for Organizations (Explained)
Training of salesmen is a process of selling skills development so as to increase the ability, knowledge, and experience of the salesman to perform well … Top 7 Need of Sales Training for Organizations (Explained)Read more
15 Key Benefits of Sales Training or Coaching (Explained)
Sales training or coaching is an organized activity involving fact-finding, planning, coaching, practicing and purposive attempt to develop selling skills and to add these skills … 15 Key Benefits of Sales Training or Coaching (Explained)Read more
11 Advantages of Proper Selection Process (With Examples)
Selection is the process in which candidates for employment are divided into two classes those who are to be offered employment and those who are … 11 Advantages of Proper Selection Process (With Examples)Read more