It was Chester Barnard who highlighted communication is a dynamic force in shaping organizational behavior. He considered it as one of the three important elements of an organization after the common purpose and willingness to serve.
Importance of Effective Communication in Business
The Importance of Effective Communication in Business can be just from the following:
1. Smooth Running of Undertaking
The effective channel of communication facilitates the smooth functioning of the Enterprise. In every form of organization. Whether big or small, private or public, effective communication plays, Vital role.
The efficient discharge of functions depends on proper communication from the superior to subordinate at the right time, To the right person and through the right channel.
2. Vital Decision Making at Right Time
Communication facilities of the management to take vital decisions at the right time and systematic implementation of the management decisions also.
It is the best seats for direction and leadership.
Related: 15 Characteristics of Entrepreneurial Environment.
3. Effective Planning and Coordination
Effective planning and coordination of activities would become possible through the media of communication.
Similarly, coordination between various groups and efforts and cooperation depends upon the adequate and effective system of communication at all levels of the Enterprise or businesses.
Communications are necessary upward, downward, and Sideways.
Through all the levels of authority and advice for the Transmission, interpretations, and adoption of policies.
4. Guidance and Leadership Function
All the sources of products such as men, materials, and Finance cannot accelerate productivity unless the management motivates the worker through effective communication of Ideas, Objectives, and programs of the organization. Communication, Thus, becomes a part of education, propaganda, Leadership, and the guidance function of the management.
Related: Common Barriers to Powerful & Effective Communication.
5. Minimize Conflicts
Most of the conflicts in a business are not basic but are caused by misunderstood motives and ignorance of the facts of proper communication.
Management at every work level is primarily charged with the responsibility of seeing that proper procedures are established for the sympathetic exchange of information between all concerned in the organization or businesses.
6. To Induce Action & to Promote Employee Morale and Cooperation
The purpose of communication is to induce action or to secure inaction.
It is also meant to increase employee morale and to promote the employee, Loyalty, Cooperation, and understanding.
It is the method of persuading people towards the achievement of organizational goals.
Related: 29 Important Services of Wholesaler in Marketing.
7. The Base of Decentralization and Delegation of Authority
George R Terry writes, “communication is the means by which the act delegation is accomplished.”
Decentralization needs to increase the communication system.
People working in an organization must have a clear understanding of their objectives and responsibilities.
Everyone must know clearly the limits of his job and how it relates to the job of others working in the same organization requires an effective system of communication on both way upwards and downwards.
8. Democratic Functioning of Organisation
Democratic functioning requires a good channel of communication so that the various problems and grievances of the workers, consumers, shareholders, suppliers of materials and other categories of the people who have a direct interest in the activities of the organization could be solved in time and their valued suggestions could be incorporated in the organization policies, programs, and procedures of the businesses.
Related: 12 Essential Tools of Public Relations (Explained with Example).
9. For Better Labour Relations
Communication place a useful role in establishing constructive labor relations.
It will do important work in interpreting and explaining the workers about the management policies, future programs the company and the history of its production of the company, etc..
10. Helps in Moulding Attitudes
Effective communication helps in molding the attitudes of the workers in order to persuade, convince, corporate, and influence behavior.
This is the Importance of Effective Communication in Business.
11. Orientation towards Physical and Social Environment
Without physical and social and orientation people would be unable to gain perspective or to place themselves properly in the physical and social environment.
Related: 21 Benefits and Limitations of Personal Selling (Explain with Examples).
12. Binds People Towards the Organization
Communication is an effective force that binds the people of an organization together since it attends a common view and understanding, among the people to work together.
It generates Team Spirit among the workers that hold together the employees for the achievement of common adjectives.
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